Cookie Policy

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1. What Are Cookies?

Cookies are small text files that websites may place on your computer, smartphone, tablet, or other internet-connected device when you visit a website.

Cookies allow a website to recognize your device and remember certain information about your visit.

Cookies can serve different purposes. Some are necessary for a website to function properly, while others help website owners understand how visitors use the site, measure performance, remember preferences, or understand the effectiveness of marketing activities.

We may also use technologies similar to cookies, including pixels, tags, scripts, local storage, and other tracking technologies.

For simplicity, this policy refers to cookies and these similar technologies collectively as "cookies."

2. Why We Use Cookies

Beyond Walls may use cookies for several purposes, including to:

• Make the website function properly
• Support essential website features
• Remember certain preferences
• Understand how visitors navigate the website
• Measure website traffic
• Monitor website performance
• Identify technical issues
• Improve website content and usability
• Understand interactions with forms and calls to action
• Measure conversions
• Understand the effectiveness of marketing activities
• Support analytics and reporting
• Improve the overall online experience

The website project includes analytics and performance tracking through technologies including Google Analytics 4, Google Search Console, Meta Pixel, form submission tracking, CTA interaction tracking, conversion tracking, traffic monitoring, and search performance monitoring.

3. Types of Cookies We May Use

Cookies used on our website may generally fall into the following categories.

3.1 Strictly Necessary Cookies

These cookies are necessary for certain basic website functions.

They may help the website:

• Load properly
• Maintain essential functionality
• Remember necessary technical settings
• Support security
• Enable certain website features
• Process basic interactions

Because these cookies may be necessary for the website to function, they may not always be optional.

4. Functional Cookies

Functional cookies allow the website to remember certain choices or settings and provide an improved experience.

Depending on the website functionality being used, these cookies may help with:

• Remembering preferences
• Maintaining certain settings
• Supporting interactive features
• Improving navigation
• Supporting website functionality

If you choose to disable functional cookies, some website features may not operate exactly as intended.

5. Analytics and Performance Cookies

Analytics cookies help us understand how visitors use our website.

We may use analytics technologies, including Google Analytics 4, to understand website traffic and visitor interactions.

Analytics information may help us understand:

• How visitors arrive at the website
• Which pages receive the most traffic
• How visitors navigate between pages
• Which content receives engagement
• How visitors interact with calls to action
• Whether forms are being completed
• How long visitors generally remain on pages
• General website performance
• Traffic sources
• Search-related performance
• Opportunities to improve the website

The purpose of this information is to help us make informed improvements to the website and understand whether the website is effectively serving visitors.

Analytics data is generally evaluated at an aggregate or analytical level rather than for the purpose of personally identifying individual visitors.

6. Conversion and Interaction Tracking

Our website may use tracking technologies to understand whether visitors take certain actions.

These actions may include:

• Clicking a call-to-action button
• Submitting an inquiry form
• Beginning or completing an interaction
• Engaging with certain website elements
• Moving from a website page into an inquiry pathway
• Completing another defined conversion action

This information helps us understand which parts of the website are effective and where the visitor experience may be improved.

The website implementation includes form submission tracking, CTA interaction tracking, and conversion tracking where applicable.

7. Marketing and Advertising Technologies

We may use marketing and advertising technologies, including Meta Pixel, to understand interactions with our website and measure the effectiveness of marketing activities.

These technologies may help us understand:

• Whether visitors interact with the website after seeing or engaging with marketing content
• Which marketing activities generate website traffic
• Whether visitors complete certain actions
• General campaign and conversion performance

Third-party marketing technologies may collect information according to the privacy practices of the companies that provide those technologies.

The use of these technologies may be subject to your cookie preferences and applicable privacy laws.

8. Google Analytics

Our website may use Google Analytics 4 to help us understand website usage and performance.

Google Analytics may collect information relating to your interaction with the website, such as:

• Device information
• Browser information
• Pages visited
• Traffic source
• General geographic information
• Approximate session information
• Website interactions
• Other technical or usage information

We use this information to understand how visitors use the website and to improve website performance, content, navigation, and conversion pathways.

Google may process information through its own systems in accordance with its applicable terms and privacy practices.

9. Meta Pixel

Our website may use Meta Pixel or related Meta technologies.

Meta Pixel is a tracking technology that can help website owners understand actions visitors take on a website and measure the effectiveness of advertising or marketing activities.

Depending on your settings and the configuration of the technology, information about your interaction with the website may be processed by Meta.

Meta's processing of information is subject to Meta's own privacy policies and terms.

10. Cookies and Our Contact Forms

Our website contains contact and inquiry forms that allow visitors to communicate with Beyond Walls.

The website is connected to a CRM system for lead creation, tagging, segmentation, service-interest categorization, routing, notifications, and follow-up workflows.

Cookies and related technologies may be used in connection with these website interactions to support functionality, measure conversions, and understand how visitors move through the inquiry process.

Cookies themselves do not necessarily contain the information you voluntarily submit through a form.

The collection and handling of information submitted through forms is explained in our Privacy Policy.

11. Cookies and the Website Chat

Our website may include an AI-assisted chat feature.

Cookies or similar technologies may be used by the website or the technology supporting the chat functionality.

The chat feature is designed to provide general information about Beyond Walls services and Summit information and to help visitors identify an appropriate next step.

The AI chat agent is not intended to provide medical advice or process patient health information.

Visitors should not submit medical records, diagnoses, treatment information, insurance information, or other sensitive patient health information through the general website chat.

12. First-Party and Third-Party Cookies

Cookies may be placed by the website itself ("first-party cookies") or by third-party services operating on or through the website ("third-party cookies").

First-party cookies

These are cookies placed directly by the website or by technology operating on our behalf.

They may support:

• Website functionality
• Preferences
• Analytics
• Security
• Website performance
• Other operational purposes

Third-party cookies

These are cookies or similar technologies provided by external services.

Examples may include technologies used for:

• Analytics
• Advertising measurement
• Marketing
• Conversion tracking
• Embedded content
• Other third-party functionality

Third-party providers may process information according to their own privacy policies.

13. Cookie Consent

Where required by applicable law, we may ask for your consent before placing certain non-essential cookies on your device.

When you first visit the website, you may see a cookie banner or consent interface allowing you to choose which categories of cookies you accept.

Depending on the consent-management system implemented on the website, you may be able to:

• Accept all cookies
• Reject non-essential cookies
• Select individual cookie categories
• Change your preferences later

Your choices may be stored so that the website can remember your cookie preferences.

14. Essential Cookies Cannot Always Be Disabled

Some cookies are necessary for basic website functionality.

Because these cookies may be required for the website to operate, they may not be available for opt-out through the cookie preference tool.

Disabling certain cookies through your browser may also affect website functionality.

15. How to Change Your Cookie Preferences

You may be able to change your cookie preferences through the cookie settings or consent-management tool available on the website.

If a "Cookie Settings," "Manage Cookies," or similar option is available, you can use that feature to review or change your choices.

You can also manage cookies through your web browser.

Most browsers allow you to:

• View stored cookies
• Delete cookies
• Block cookies
• Allow cookies
• Block third-party cookies
• Receive notifications when cookies are being used
• Clear browsing data

Browser settings vary depending on the browser and device you use.

If you disable or delete cookies, some parts of the website may not function properly.

16. Browser-Based Controls

Most major web browsers provide controls for managing cookies.

You may be able to configure your browser to reject certain cookies or notify you when a website attempts to place a cookie on your device.

However, browser-level controls may not provide the same level of control as the cookie preference tool available on the Website.

Where applicable, we encourage you to use both your browser settings and the Website's cookie controls to manage your preferences.

17. Do Not Track

Some browsers and devices offer a "Do Not Track" setting.

Because there is not always a universally accepted technical standard for responding to these signals, our Website may not respond to every Do Not Track signal in the same way.

Where applicable law requires us to recognize a particular privacy signal, we will handle that signal as required by applicable law.

18. How Long Cookies Remain on Your Device

Cookies may be either session cookies or persistent cookies.

Session cookies

Session cookies generally remain on your device only while your browser session is active and are typically removed when you close your browser.

Persistent cookies

Persistent cookies remain on your device for a defined period or until you delete them.

The length of time a particular cookie remains active depends on the technology provider, the purpose of the cookie, and its configuration.

Cookie durations may change as website technologies and third-party services are updated.

19. Information Collected Through Cookies

Depending on the technology used, cookies and similar technologies may collect information such as:

• IP address or technical network information
• Browser type
• Device type
• Operating system
• General geographic information
• Referring URL
• Pages visited
• Website interactions
• Approximate visit duration
• Traffic source
• Device identifiers
• Cookie identifiers
• Other technical or usage information

Cookies are not necessarily used to directly identify you by name.

However, information collected through cookies may sometimes be combined with other information or associated with other identifiers.

The way information is handled depends on the specific technology involved and applicable law.

20. Personal Information and Cookies

Cookies and similar technologies may collect information that, depending on applicable law and the circumstances, could be considered personal information or personal data.

Our collection and use of personal information is described in greater detail in our Privacy Policy.

Nothing in this Cookie Policy changes the rights or protections provided under our Privacy Policy or applicable privacy law.

21. Third-Party Privacy Policies

When third-party technologies are used on the Website, those providers may collect or process information according to their own privacy policies.

Third-party services currently relevant to the Website may include analytics and marketing technologies such as Google Analytics and Meta Pixel.

We recommend reviewing the applicable privacy policies of these providers if you want more information about how they process information.

22. Changes to Our Cookie Practices

Our use of cookies may change over time.

We may add, remove, replace, or modify cookies and similar technologies as our Website, services, analytics requirements, marketing activities, and technology systems evolve.

When appropriate, we may update this Cookie Policy to reflect those changes.

The "Last Updated" date at the beginning of this policy indicates when this policy was most recently revised.

23. Changes to This Cookie Policy

We reserve the right to update this Cookie Policy from time to time.

Changes may be necessary because of:

• Changes to our Website
• Changes to our technology
• Changes to analytics systems
• Changes to marketing technologies
• Changes to third-party service providers
• Changes to applicable privacy laws
• Changes to our business practices
• Other operational requirements

When changes are made, the updated version will be posted on this page with a revised "Last Updated" date.

24. Your Privacy Rights

Depending on where you live and applicable law, you may have rights concerning information collected through cookies and similar technologies.

These rights may include:

• The right to know what information is collected
• The right to access certain information
• The right to request correction
• The right to request deletion
• The right to object to certain processing
• The right to restrict certain processing
• The right to withdraw consent
• The right to opt out of certain advertising or tracking activities

The availability and scope of these rights depend on applicable law.

For more information about your privacy rights and how we handle personal information, please review our Privacy Policy.

25. Cookie Policy and Healthcare Information

The presence of cookies or analytics technologies on this Website does not mean that Beyond Walls intends to collect patient health information through those technologies.

The general Website is not intended to be a channel for submitting patient health information.

Visitors should not enter medical records, diagnoses, treatment details, insurance information, or other sensitive health information into general Website forms or chat functionality.

If you need to communicate information relating to a specific healthcare service, use the secure or designated communication method provided by Beyond Walls, where applicable.

26. Contact Us

If you have questions about this Cookie Policy or how cookies are used on the Website, you may contact:

Beyond Walls Healthcare Group
Email: [email protected]

For general inquiries about Beyond Walls services, education and training, leadership development and coaching, consulting, speaking, partnerships, or Summit activities, please use the appropriate contact option on the Website.

27. Summary

In simple terms, we use cookies and similar technologies to help our Website work, understand how visitors use it, measure website and marketing performance, and improve the experience.

Some cookies may be essential to Website functionality, while others may be optional depending on their purpose and applicable law.

Where required, you will be given an opportunity to choose whether to accept non-essential cookies.

You can also manage cookies through your browser and available Website cookie settings.

For information about how Beyond Walls collects and uses personal information more broadly, please review our Privacy Policy.